Mohawk Tests SmartStrand at Apartment Show

New Orleans, LA, July 15, 2010--Mohawk held another stain test for its SmartStrand carpet, this time at the 2010 National Apartment Association Convention.

At the NAA show, convention goers were allowed to stain samples of SmartStrand carpet with mustard, ketchup, red wine, fruit punch, Hershey’s chocolate syrup, soy sauce, grape jelly, and other hard-to-remove materials.

The stains were allowed to set, and during the last show session, the carpet samples were professionally cleaned. If a stain didn’t come out, the “owner” of that stain would win an iPad.

The carpet cleaned up, with no traces of stain.

Mohawk created the “SmartStrand Challenge” at the NAA convention to demonstrate the permanent, built-in stain resistance of its SmartStrand carpet.

“Because of its durability and stain resistance, it’s possible to extend the life of the carpet for additional rentals before replacement," said Seth Arnold, Mohawk marketing director.

"That can have a major impact on ROI.”