Mohawk Testing SmartStrand at Tennis Tournament

Dalton, GA, April 13, 2010--Mohawk is testing its SmartStrand carpet fiber at the Family Circle Cup Women’s Tennis Tournament held in Charleston and Daniel Island, S.C.

Last year, in a highly publicized durability event, Mohawk installed the carpet in a rhino cage at the Birmingham Zoo.

The tournament attracts 90,000 people in eight days. Mohawk is carpeting the stadium entrance and exit walkways, subjecting it tremendous foot traffic and soiling over the course the week.

Each night, the SmartStrand carpet will be cleaned (except for one strip, which will be used to show the soil accumulated) to showcase the high-traffic resiliency and the stain protection that doesn't wear off.

In addition, throughout the week, Mohawk will be providing website, Twitter, and Facebook updates about the tournament and the performance of the carpet.

“Last year, we subjected SmartStrand... to a 2,800 pound rhino and massive amounts of soiling, and it came away looking brand new,” said David Duncan, vice president of marketing for Mohawk.

“Now at the Family Circle Cup, we wanted to demonstrate not just SmartStrand’s easy cleanup, but also its ability to handle the toughest traffic situations."