Mohawk Signs New Celebrity Spokesman

Dalton, GA, June 3, 2008—Home improvement television star Chip Wade has joined Mohawk Industries to serve as a celebrity spokesperson for new and innovative flooring products.

Wade will use his expertise as a professional carpenter and home remodeling contractor to help explain flooring innovations and their value as consumers make purchasing decisions for their homes.

Wade, an Atlanta native, comes from a line of experienced carpenters and woodcraftsmen. His interests in home renovation and carpentry began from an early age working closely with his father. This interest developed into a passion as he became proficient in both the design and execution of large-scale remodeling projects.

“I’ve known and worked with Mohawk flooring for years,” Wade said. “I’ve been especially impressed with Mohawk’s green efforts, like SmartStrand carpet. It was important to me that I worked with a company that’s truly dedicated to being environmentally responsible.”

Wade joined the Atlanta edition of the HGTV television show “Designed to Sell” in 2007. On the show, Wade works with a team to perform a three-room makeover in just a few days. He quickly became a popular addition the show. His unique position on the show allows him to work on multiple projects, leading the team in the hard work required to complete a designer’s vision in a limited period of time.

Wade’s initial projects with Mohawk include interactive presentations on Smartstrand carpet and Mohawk's hardwood installation technology, Uniclic.

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