Mohawk Select Rugs Aim at Profit

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Mohawk Select Rugs Aim at Profit
Sugar Valley, GA, January 27, 2006--Independent retailers now have access to a highly promotable, highly profitable rug line, with the styling and support necessary for real success. The Mohawk Select rug brand, introduced in 2004, is one of the fastest growing business units at Mohawk Industries. It is geared toward independent floorcovering dealers, specialty stores, and furniture retailers. Price points are focused at $199 and $299 for 6’ x 9’ size rugs, and there are more than 150 choices designed to meet virtually any consumer’s style and color desires. A Mohawk Select rug, “Main Attraction,” was recognized as best rug in 2005 from National Floor Trends Styling Excellence Awards. “As hard surface continues to be prominent in both the new housing market and replacement business, it makes perfect sense that our rug business will continue to grow,” said Bill Storey, senior vice president of sales for Mohawk Select and for Karastan Rugs. “Mohawk Select was created to give independent retailers a way to offer price points competitive with mass merchants, while giving them a unique collection of products that cannot be cross-shopped.” He noted that Mohawk Select is an entirely different program from Mohawk Home products. Rugs are woven, rather than the tufted choices provided by most big stores. Designs are exclusive and focused on style. Consumers can easily see the additional value in Mohawk Select products. Storey emphasized that Mohawk Select is offered through floorcovering retailers, specialty stores, and furniture retailers. It has proven to complement stocks for dealers who offer selections of other area rugs. It also provides a starting point for dealers wanting to enter this area rug category. Mohawk Select comes with a complete display and merchandising program, and a dedicated, experienced rug sales force for dealer support. The new looks and designs for Mohawk Select are created by the very same designers that develop innovative new ideas for Karastan. “Our goal is to provide competitive, highly profitable rugs for every retailer, including those who have been hesitant to offer area rugs,” said Storey. “We want everyone to see how effectively Mohawk Select fits into their product mix. We have the elements in place to make Mohawk Select a powerful new product line.”


Related Topics:Mohawk Industries, Karastan