Mohawk Select Rolls Out New Rug Styles

Dalton, GA, September 30, 2005--Look at the latest in rug styles, and you can see how much fun consumers are having decorating their homes. The latest introductions from Mohawk Select showcase the trends toward fresh colors, carefree patterns, and movement-oriented designs in area rugs. According to David Moyer, Sales and product manager for the Mohawk Select brand, the new products reflect themes that are surfacing in apparel, decorative pillows, and other related home textiles. “We’re seeing what you might call ‘earth tones with an edge,’ in the color palette,” Moyer said. "There is a citrus explosion in apparel, and that’s translating directly into rugs. The palette includes dark orange, melon, avocado, moss, butter, camel, coco leaf, deep lavender, crimson and jet black. Lime and tangerine are also establishing a strong presence.” Many of these are reflected in three new styles from Mohawk Select. “Lava” uses a free flowing pattern of swirls and circles to hint at paisley yet stand as its own unique “movement” look. “Expressions” places circles of rich tones into a grid, with a pattern that’s both structured and freeform. “Comet” utilizes concentric circles of different colors to create an almost-three dimensional effect over a neutral circle background. “We’re seeing a lot of geometrics like these in decorative accessories, and these rugs give consumers multiple ways to mix and match other design elements,” explained Elizabeth Miller, VP of Design. “The overall look is one of simple shapes combined in ways to add complexity and richness.” The new rugs are part of Mohawk Select’s “Decorator’s Choice” collection. The line has the cool styling today’s consumers want, at prices that are extremely attractive and promotable. The new rugs are currently available in two sizes: 5’3” x 7’10” and 8’ x 11’. The suggested retail for the 5’3” x 7’10” is $299. Combined with introductions from the Atlanta Rug Market this summer, Miller said that Mohawk Select has 15 new styles that are just now reaching the marketplace. “That’s exciting, and retailers are already reporting excellent success with ‘Decorator’s Choice,” she said. “This color palette is so versatile that we are already working on our next wave of patterns.” The Mohawk Select rug brand, introduced last year, is one of the fastest growing business units at Mohawk Industries. It is geared toward independent floorcovering dealers, specialty stores, and furniture retailers. Price points are focused at $199 and $299 for 6’ x 9’ size woven rugs, and there are more than 150 choices designed to meet virtually any consumer’s style and color desires. To learn more about Mohawk Select, see your Mohawk Select sales representative, email: mohawkselect@mohawkind.com, or call toll-free 1-866-429-5001.