Mohawk Select Introductions Tap into Blending Tren

Sugar Valley, GA, January 25, 2006--Stripes, squares, swirls and other elements can all go togethe--if the design is right. That’s what Mohawk Select is demonstrating with its winter introductions to be unveiled at the Atlanta Rug Market. Two new styles are being added to the company’s very popular Decorator's Choice collection, and feature the latest trend among designers to playfully combine a variety of graphic elements into a single style. The first of the new styles, “Fandango,” incorporates three of the hottest trends in accessories--stripes, squares and swirls--all within the same pattern, providing a unique artistic quality, with the perfect blend of colors. The pallet continues to be rich and vibrant. A second style, “Jazz,” is offered in both tan and black options, which are simple yet stylish, with open solid-color grounds and hand sketched borders, with similar design elements used in the “Fandango” pattern. These three new designs are part of several new additions planned for 2006. “We will continue to design and create fashion forward looks, particularly with the demand for these colors and styles as great as it has been,” commented David Moyer, sales and product manager for the Mohawk Select brand. “Today's consumer is getting style, quality, and value that is directly related to modern technology and trends. These continue to change at a record pace,” he said. “At our price points, consumers can keep up with style changes by switching out their rug styles as the design world moves forward.” Mohawk Select’s new Decorator’s Choice offers 17 versatile patterns including retro-modern inspired graphics, bold scale transitional patterns, Asian inspired geometrics, and painterly compositions that become “art for the floor.” The color palette is deep and rich, featuring dark orange, melon, avocado, moss, butter, camel, coco leaf, deep lavender, crimson and jet black. Mohawk Select woven products are made from durable fiber that offer a soft hand, easy care, and exceptional value. The line has the cool styling today’s consumers want, at prices that are extremely attractive and promotable. The new rugs are currently available in two sizes: 5’3” x 7’10” and 8’ x 11’. The suggested retail for the 5’3” x 7’10” is $299. The Mohawk Select rug brand, introduced last year, is one of the fastest growing business units at Mohawk Industries. It is geared toward independent floorcovering dealers, specialty stores, and furniture retailers. Price points are focused at $199 and $299 for 6’ x 9’ size rugs, and there are more than 150 choices designed to meet virtually any consumer’s style and color desires. The designs and colors of Mohawk Select are exclusive, and are purposely designed to be different than those of rug collections offered by mass merchants and other stores.