Mohawk Rug Display Maximizes Use of Small Space

Sugar Valley, GA, January 26, 2006--Forty rugs in less than 20 square feet is the advantage the new Mohawk Select area-rug display offers. With a minimal investment, a dealer can offer a broad selection of high-style area rugs, in sample sizes that make it easy for consumers to see how the style fits into their décor. “If a store has hesitated about adding rugs because of concerns over space, this display provides a way to put a lot of selling impact into a very small footprint,” said David Moyer, sales and product manager for the Mohawk Select brand. “It’s also a great way for a store to get into area rugs, because the selection is designed to provide high value and complement hard surface flooring products for add-on sales.” The new rugs are part of Mohawk Select’s “Decorator’s Choice” collection. The line has the cool styling today’s consumers want at prices that are extremely attractive and easy to promote. The Mohawk Select rug brand, introduced last year, is one of the fastest growing business units at Mohawk Industries. It is geared toward independent floorcovering dealers, specialty stores, and furniture retailers. Price points are focused at $199 and $299 for 6’ x 9’ size rugs, and there are more than 150 choices designed to meet virtually any consumer’s style and color desires. The designs and colors of Mohawk Select are exclusive, and are purposely designed to be different than those of rug collections offered by mass merchants and other stores.