Mohawk Rolls Out In-Store Credit Kiosk Program

Dalton, GA, Jan. 29, 2009--Mohawk now has an in-store credit kiosk that processes information quickly, simply while giving customers privacy and security.

This credit information system has helped stores across the country increase the number of store credit applications as well as increase the size of the average sales ticket.

The credit kiosk, created by Versatile Systems, features a touch screen and built-in computer that allows the consumer, without store assistance, to connect to the lender and apply for credit. An answer, either approved or not, is provided in seconds. The safe, secure kiosk provides credit line information encouraging shoppers to look beyond their initial purchase intent.

The credit kiosks are available in a custom cabinet with graphics or as a table top model.

“We know that store credit is one of the most valuable selling tools for our industry,” said Mike Zoellner, Vice President of Marketing Services for Mohawk. “Studies show the average ticket sale with a branded store credit card is $2,600, compared to $600 for a cash sale or $750 for a bank card. Also, the initial purchase on a new private label credit card is typically higher than a store’s average ticket sale.”

Store credit programs also tend to create more loyal, repeat customers, and they encourage new customers to buy. They also let flooring dealers compete with other durable consumer goods who offer credit programs—electronics, appliances, furniture, and other goods.

And Versatile Systems’ credit kiosk has demonstrated that it can be a significant benefit to stores wanting to promote their own credit programs.