Mohawk Reorgs Laminate Line--Part II

continued - Warranties are strong: Mohawk offers a 20 year residential warranty on all 7mm thick products and a 25 year residential warranty on laminate products 8mm and up. The new Mohawk 8mm products also feature a 5 year medium commercial warranty. Five new styles are the start of the big changes in laminate. Festivalle (Elements Collection) is a new value priced line that features five colors. The 7mm, 7 1/2” x 47 1/4” construction offers finishes in five best-selling species. It features Mohawk’s new Instaclic technology locking system that can be installed at either 45 or 0 degrees. Montreal Traditions Collection) is a new 8mm laminate with a 25 year 5 year medium commercial) warranty. There are seven colors in this new style, which features embossed-in-register texture and the Instaclic glueless installation system. The finish species is red oak. Planks are 7-½” x 47 1/4”. A third new product, Georgetown (Traditions Collection), features embossed-in-register construction in 12 colors and 6-1/2” x 54-11/32” planks. Species featured include red oak, maple, cherry, merbau, rosewood and ebony. The plain saw cut, square edge product has a 25 year warranty (5 year medium commercial) and the glueless Instaclic installation system. South Beach (Handworks Collection) is also an 8mm construction, with 4” x 54-13/32” planks. It has embossed-in register texture and the Instaclic installation system. Eight colors are featured in northern red oak and vintage oak finishes. The product features a 25 year (5 year medium commercial) warranty, and it has a micro-bevel edge on all four sides. And an all-new herringbone product, French Quarter (Handworks Collection), provides remarkable upscale styling with an embossed-in-register finish. The 8mm product is 3-9/16” x 17-3/4”and has pickled oak and merbau finishes. It can be installed in a variety of patterns using Instaclic technology, and provides dealers with a very unique look for upscale customers. French Quarter features a 25 year (5 year medium commercial) warranty. In addition to new products, Mohawk Laminate continues to promote its Value Display featuring cut samples of 17 of Mohawk’s best selling laminate products.The display is designed to coordinate with existing Style Center merchandising or can be used as a stand alone display. All Mohawk Laminate floors clean easily with Mohawk FloorCare Essential cleaners, using just a small amount on a microfiber cloth or mop. This provides dealers with another profit center in cleaning supplies. “This is just the start,” Williams said. “We’re taking full advantage of the expertise and technology that Unilin gives us. Throughout this year and into 2007, dealers will be seeing more new products and new ideas from Mohawk Laminate. And we think they’ll be very pleased, indeed.”

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