Mohawk Reorganizes Residential Business

Calhoun, GA, January 12, 2026-Mohawk announces a strategic optimization of its residential sales and marketing organization to better align with the changing needs of its customers.

The reorganization underscores Mohawk’s commitment to simplifying the flooring journey, strengthening connections and delivering greater clarity and consistency across every touchpoint.

“One of the most important responsibilities of leadership is ensuring our organization evolves in step with our customers,” said Ken Walma, president of Mohawk Flooring North America. “This realignment is about listening closely, driving the voice of the customer deeper into our organization, and structuring our teams, products, and services to better meet their needs, both today and in the future.”

As part of the realignment, Mohawk is introducing two dedicated channel teams within its residential organization. The professional (pro) team will focus on specialty flooring retailers, builders and multifamily customers, who handle the selection, sale and installation of products. The consumer team will focus on the do-it-yourself end users and the channel partners who support them. 

Walma has appointed Jeff Meadows to lead these integrated efforts as the new president and chief commercial officer, ensuring stronger alignment between sales and marketing. Jason Randolph has been promoted to senior vice president of the professional team, and a national search is underway to find a senior vice president to lead the consumer team. Additionally, Laura Bartley has been named vice president of customer loyalty and rewards to enhance the programs that drive customer success and growth. 

“By bringing all customer-facing functions together under one umbrella, we are creating a more seamless experience,” explained Meadows. “From strategy and merchandising to marketing, sales and service, we will be able to move faster and deliver more solutions.”

“I am confident this structure aligns our talent, resources and decision-making around what matters most-our customers,” Walma added. “By streamlining our operations and engagement, we are positioning Mohawk for sustained growth and more meaningful partnerships.”