Mohawk Relaunching Aligned Dealer Program as Five Star

Calhoun, GA, September 11, 2018-Mohawk is re-envisioning the in-store experience for retailers in the age of the digital consumer. With Five Star, the next evolution of the Aligned Dealer program, Mohawk offers a turn-key in-store marketing solution to accelerate the sale.

Officially relaunching on January 1, 2019, Five Star will include:

• In-store support to make stores stand out in the market: Annual showroom updates that connect online stories with the in-store experience.

• Product support to give stores an advantage: Floorscapes and ColorCenter private label products plus enhanced warranties, including a 60-day satisfaction assurance.

• Retail best practices that help adapt to the latest trends: Case studies, industry research and a peer-to-peer network with other dealers.

• Consumer promotions that attract consumers and close sales: POP kits and customizable advertising to drive traffic during national sales.

• Marketing funds and discounts to save money: Accrue funds on qualified Mohawk hard and soft products to use for merchandising samples and marketing programs. Plus, receive discounts on digital services and products.

To participate in Five Star, retailers must commit to supporting a mix of products and pay a quarterly fee. For more information, contact a Mohawk sales representative.