Mohawk Recognized with Three Phoenix Awards

Calhoun, GA, November 8, 2017-Mohawk was recently recognized with three 2017 Phoenix Awards of Excellence by the Georgia Chapter of the Public Relations Society of America (PRSA) for its public relations campaigns focused on fighting breast cancer and the introduction of SmartStrand Silk Reserve.

Mohawk won a Phoenix Award of Excellence in the following categories:

• Internal Video Programs: Mohawk Komen Video Featuring Brian Carson.

Mohawk produced a video, that included an interview with Mohawk president Brian Carson on his family’s experience with the fight against breast cancer. The goal of the video was to help spread awareness of the disease and Mohawk’s Cushion the Fight program and to increase Mohawk retailer participation on social media. The result: 97% of eligible Mohawk retailers participated in the #CushionTheFight social media campaign, making it the third largest Mohawk retailer social media campaign to date.

• Events-Consumer Products: Mohawk’s Cushion the Fight at Komen 3-Day.

At the Philadelphia 3-Day event in 2016, Mohawk distributed more than 1,000 rolls of SmartCushion at stations situated throughout the event’s campout areas. Tied with a pink ribbon and sporting Mohawk’s SmartCushion logo, each piece was 6' long by 72" wide and available for the participants to use under their sleeping bags.

• Satellite Media Tours: SmartStrand Silk Reserve Satellite Media Tour.

Mohawk enlisted HGTV celebrity host and top contractor, Chip Wade, to embark on a satellite video and radio tour. SmartStrand Silk Reserve was selected as one of the top home improvement products to recommend and display in the live satellite interviews.

The Phoenix Awards, which were announced on November 2, 2017, is an awards competition designed by PRSA Georgia to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia.