Mohawk Purchases Wear-Dated Brand

Calhoun, GA, Feb. 2, 2009—Mohawk Industries has purchased the Wear-Dated fiber brand from Solutia.

Wear-Dated fiber is known for enduring durability, retail preference and strong consumer brand recognition. Mohawk will continue to support the marketing and promotion of the Wear-Dated fiber brand to flooring industry retailers and consumers.

The sale of the Wear-Dated brand excludes the Ultron fiber brand which will remain a part of Solutia.

“Wear-Dated is a valuable brand asset and among the top five consumer-recognized names in carpet,” says Tom Lape, president of Mohawk’s Residential Division. “Mohawk and Wear-Dated have had tremendous success with our co-branding efforts. The purchase of the Wear-Dated brand complements our brand strategy and long-term vision for our company.”

More than two billion square yards of Wear-Dated carpet have been produced, and the product is in more than 13 million homes across the nation.