Mohawk Promoting Its Use of Lomax Technology

Midland, MI, March 25, 2009 — Mohawk Industries is launching a major, in-store advertising campaign to promote its use of Dow Flooring’s latex carpet backing manufactured with innovative Lomax Technology.

Lomax uses methane gas collected from landfill to manufacture advanced latex backing. The system relies on renewable energy sources, and reduces emissions.

Mohawk was one of the first to use the latex backings manufactured with the environmentally-advanced process, and is the largest user of such material in residential carpet manufacturing.

Now, the company is launching a point of sale campaign across thousands of retailers to promote the environmental attributes of its range of SmartStrand carpets, which are made using latex from Lomax Technology.