Mohawk Participated in Homebuilder's Kitchen Throwdown Event

Calhoun, GA, November 10, 2015—Mohawk Flooring recently participated in the Pulte Group’s Kitchen Throwdown Event.

The event, sponsored by homebuilder and Mohawk partner Pulte to determine the changing kitchen needs of consumers, challenged six supplier teams to create the most innovative and functional kitchens for today’s homeowners. Teams addressed three specific lifestyles: the family chef, the empty nester cooking enthusiast and the millennial entertainer. Once the kitchen vignettes were built, focus groups of target consumers provided feedback on the kitchens and how they fit into the consumers’ lifestyles.

The kitchens were unveiled at the PulteGroup Innovation Center in Norcross, Georgia, on October 19. CNBC covered the Kitchen Throwdown Event on a broadcast aired on October 27.

The Mohawk Flooring team included Timberlake, Daltile Slab, Whirlpool, Kohler and Kichler. The team decided the perfect kitchen floor for the busy family chef was Mohawk’s laminate flooring, which created the authentic look and beauty of real wood with a textured surface and brought toughness in a room that needs it.

Related Topics:Daltile, Mohawk Industries