Mohawk Names Floorscapes Dealer of Year

Orlando, FL, Jan. 12, 2009--Mohawk Industries, marking the 10th Anniversary of its flagship dealer program, has named Strait Flooring of Sequim, Wash. as the Mohawk National Floorscapes Dealer of the Year for 2008.

The award was presented to owners Chad Copeland and Steve Wilson during the Mohawk Floorscapes Convention in Orlando.

The award is based on a number of criteria, including a percentage increase over previous year’s business, excellence in promoting the store concept, ongoing commitment to training, store standards, brand building, merchandising and installation ideas and community involvement.

Nine stores in North America were nominated as regional Dealer of the Year winners, with Strait Floors selected for the top honor.

“Chad and Steve’s business is a partnership of friends, and a textbook example of the additional success a good retailer can achieve through the Mohawk Floorscapes selling system,” said Manny Llererna, vice president of retail marketing for Mohawk.

Strait Floors’ conversion to the Mohawk Floorscapes program in 2006 was also the most public in history. Copeland and Wilson allowed the entire process to be documented and reported on. Retailers across the country could see in great detail what was being done at this dealership in Washington, and the store’s performance was watched with great scrutiny.

In the first year, Strait Floors had a sales increase of more than $1 million. The Floorscapes program was so successful that Copeland and Wilson opened a second store location in 2007.

Below are the finalists.

North Central Region
Marty Schallock
Malkins Carpet
Menomonee Falls, WI

Northeast Region
Paul Marks
Leader Carpet
Nanuet, NY

South West Central Region
Mikel Doyle
Steamout Carpet Cleaning
San Angelo, TX

Florida Region
Darren Hearns
Great Lakes Carpet and Tile
Lady Lake, FL

Mid Central Region
Doug McCool
McCools Floor Covering
Kokomo, IN

Southeast Region
The Kemp Family
Dalton West of Newnan, Inc.
Newnan, GA

Eastern Canada Region
Trevor Ritchie, Adam Ritchie
Ritchies Carpet Warehouse
Moncton, New Brunswick

North West Central
Chad Copeland, Steve Wilson
Strait Floors
Sequim, WA

Southwest Coast
Carlos Ledsma
America’s Finest Carpet
San Diego, CA