Mohawk Launches Multi-Pronged Hurricane Relief Effort
Calhoun, GA, September 20, 2017-As the world’s largest flooring manufacturer, Mohawk Industries is taking action to serve the communities impacted by Hurricanes Harvey and Irma. Across the company, associates are banding together to help by collecting supplies, transporting water, donating financially and developing platforms to provide further assistance.
Supporting Customers
As the devastation from Hurricanes Harvey and Irma is fully realized, the need for flooring throughout impacted regions will be significant. Mohawk is putting programs in place to assist its customers in restoring their business operations and preparing for the recovery.
“The heart of the rebuilding effort will take place at the local level, and we want to offer guidance and support,” said Carson. “We have developed tools for customers in these regions that allow impacted consumers to get new flooring in their homes and small businesses quickly.”
These tools include enhanced financing and advertising programs along with increased products available for immediate shipment.
Helping Colleagues
After each hurricane, Mohawk’s top priority was to make sure its associates were sheltered and stable. To provide continued support for associates’ most pressing needs, Mohawk and Dal-Tile, Mohawk’s ceramic tile business, started a GoFundMe page so employees can provide donations to directly assist their coworkers.
After Hurricane Harvey, Dal-Tile also put together a Care Team that created customized help lists with items such as food, clothing, baby essentials, toiletries, cleaning products and pet supplies. Employees in Dallas donated designated items or sponsored entire families, providing each of the requested necessities to their colleagues.
As more information becomes available about the extent of Hurricane Irma’s damage, Mohawk will also aid employees affected by that storm’s devastation with a focus on meeting essential needs first and then supporting their families’ recoveries over time.
Rebuilding Communities
The company’s first concern is for the safety and stability of those affected, and Mohawk is working around the clock to help rebuild the communities that these catastrophic storms impacted.
Extending its ongoing partnership with United Way, Mohawk is increasing its 2017 corporate donations targeted to the Texas and Florida chapters. The company plans to raise additional relief funds to support United Way’s effort through targeted social media campaigns and an accompanying landing page experience. To date, United Way has raised more than $29 million for hurricane relief.
MohawkHurricaneRelief.com is where employees, customers and consumers can donate to United Way to support localized relief efforts in the areas devastated by Hurricanes Harvey and Irma.
The site also activates Mohawk’s Friends and Family program, which provides a discount to assist consumers in these hard-hit regions. Consumers can visit MohawkHurricaneRelief.com for an easy, one-click stop to donate to the cause or find retailers that are providing discounts and special financing.
The company’s logistics team will also continue partnering with Calhoun-based Nature’s Big Springs Water to donate and deliver bottled water to communities impacted by the storms. Together, the companies have already provided more than 100,000 bottles of water to the Houston area, utilizing Mohawk’s fleet to deliver the bottles to local shelters.
To learn more about Mohawk Industries’ Hurricane Harvey and Hurricane Irma relief efforts and how to help, visit MohawkHurricaneRelief.com.
Related Topics:Daltile, Mohawk Industries