Mohawk Laminate Offers Unique Sound Reduction Prop

Dalton, GA, July 14--Mohawk's Harper's Mill laminate improves floor covering by borrowing ideas from the automotive industry. Harper’s Mill, designed to sell at a premium price point, is manufactured with a technique that gives laminate floors the original look and unique feel of hardwood flooring. The embossed texture closely follows the design and relief of wood graining for a hard-to-tell-the-difference visual appeal that many people will mistake for wood. In addition, an innovative automotive noise reduction pre-attached underlayment (Sound Inhibitor II) improves sound performance, increases walking comfort, and enhances thermal insulation. Testing shows that Sound Inhibitor II significantly reduces noise compared to other laminate underlayments. Five colors are offered in Harper’s Mill, which measures 8mm x 7 11/16” x 54 3/8”. It has a lifetime structural warranty, a 25 year performance warranty, a 25 year moisture block warranty, and a 5 year light commercial warranty. Harper’s Mill also features Mohawk’s exclusive DuraLoc Plus pre-glued installation system. The DuraLoc installation system is a horizontal locking system designed to virtually eliminate seams. The glueless system snaps together with a positive locking indication. The fit is so good, in fact, that it is the tightest possible, providing better consumer satisfaction and fewer callbacks. The horizontal locking system gives the professional installer a sure fit and extra flexibility in installation. DuraLoc Plus has the same locking system and also offers a permanent-fit glue feature. The pre-glued planks are treated inside the groove with an adhesive that is activated by moisture. Simply moisten the tongue with the special DuraLoc Plus Applicator, which regulates the amount of moisture applied, and the adhesive is activated, providing a permanent bond. This provides even more seam security for high traffic or commercial installations. DuraLoc Plus is unique in that it gives the installer a choice—either to install glueless or to add the extra security of a glued seam. Mohawk Laminate products are displayed in a new “Style Center” display designed to be consumer friendly, with modular flexibility retailers will appreciate for floor setup.