Mohawk Holds Sales Event for Revamped CustomWeave

Dalton, GA, May 21, 2009--Mohawk Floorscapes dealers are introducing the new CustomWeave Boutique with a sales event from May 31 to June 27.

Mohawk revitalized the CustomWeave brand in 2009 exclusively for Mohawk Floorscapes retailers.

The new CustomWeave Boutique is a selling system that allows retailers to appeal to fashion conscious shoppers—and step up consumers who are prospects for buying better quality merchandise.

"Mohawk research shows that 42% of all customers that walk into a flooring store are looking for what CustomWeave offers," said Manny Llerena, vice president of retail marketing for Mohawk.

"This is a tremendous opportunity for building profitability with a designer-grade collection."

Taniya Nayak, designer on HGTV’s “Designed to Sell” is Mohawk’s celebrity spokesperson for CustomWeave and will be representing the brand in advertising, online and in-store appearances.

The ales event will include a sweepstakes, a rebate program, a special consumer finance offer, a custom ad package, and other features.