Mohawk Group Opens Its Flagship NYC Showroom
New York, NY, May 18, 2018-Mohawk Group’s new flagship location in the Fashion District of New York City expresses the company’s commitment not only to stylish and innovative floorcoverings but also to sustainable and wellness design.
Designed by Gensler, the 13,000-square-foot showroom in Manhattan features an open layout that integrates company branding, inviting workspaces and meeting spaces, and new display techniques to uniquely and effectively showcase a revolving lineup of featured commercial flooring products based on Mohawk Group’s latest collections.
Clean lines, biophilic design, ample natural lighting and a modern, yet comfortable aesthetic pay tribute to the showroom’s setting in the heart of the city. Within the core of the installation, vignettes framed by black steel cubes invite customers to learn more about the inspiration behind Mohawk Group’s highlighted collections. The cube concept manifests itself throughout the space, including the meeting rooms.
Mohawk Group is currently seeking WELL and LEED certifications for the new showroom. The WELL Building Standard, created by the International WELL Building Institute (IWBI), focuses exclusively on the ways that buildings, and everything in them, can improve comfort, drive better choices and generally enhance, not compromise, the health and wellness of their users. To help achieve this certification, Mohawk Group is implementing specific employee-focused initiatives, including establishing indoor herb and plant gardens, and serving organic fruits, vegetables and healthy snacks, while also offering complementary gym memberships to employees.
As a leading global architecture, design and planning firm, Gensler has designed over 110 million square feet of LEED certified space to date. A recipient of USGBC’s Leadership Award for Organizational Excellence, Gensler has designed more than 700 LEED certified projects. The showroom includes easily accessible storage areas for architect folders and flooring samples for both commercial hard and soft surface. Offerings from the company’s hospitality brand, Durkan, are also highlighted in and around the showroom. Mohawk Group’s innovative Visual Interactive Studio (VIS) is located on-site, providing 2-D floor perspectives, 3-D room scenes and high resolution renderings of designer’s unique flooring creations, culminating in a fully immersive virtual experience. The flagship space’s color palette and overall design concept will inspire and influence the company’s other showroom spaces as well. The new showroom reinforces Mohawk Group’s position as a leader in the commercial flooring industry, reflecting the company’s commitment to believe in better design, innovation, sustainability, project solutions and operational excellence. Mohawk Group’s New York sales team will be based out of the space year-round. The Mohawk Group showroom is located on the sixth floor of 125 W. 25th St., New York, NY 10001.