Mohawk Floor Care an Avenue to Hardwood Refinishin

Dalton, GA, July 28--More and more dealers are getting into cleaning and refinishing services. Mohawk Professional Floor Care makes it easy, by providing what the company calls the “right way to clean and maintain floors" professionally. Mohawk offers a truck-mounted system that allows retailers to set up a turnkey hardwood refinishing business. Everything related to the business is self-contained, and a complete training program allows dealers to set up crews with the expertise to take on practically any job. “Last year, millions of square feet of hardwood were refinished or refurbished,” said Ed Williams, Senior Vice President of Marketing for Mohawk. “The market is tremendous.” The Mohawk Professional Floor Care system is 100% dust free. Unlike other wood refinishing systems, Mohawk's exclusive 100% dust-free process carries dust from sanding completely out of the home, via a vacuum hose mounted to the sander and leading directly to the truck outside. There’s no mess, to clean up, and customer satisfaction is exceptional. “This adds a new dimension to a floor covering business,” Williams said. “With this system, it’s possible for dealers to get customers that aren’t open to buying a new hardwood floor, but who want an existing floor to look good.” He also pointed out that the refinishing business can also add sales in other categories. “Hardwood may be the focus, but the homeowner could opt for area rugs to complement their new floor, or look for tile accents, or choose carpet for a bedroom or family room,” Williams said. “A refurbishing business typically reaches an entirely new market segment.” “There’s also another reason to take on the Mohawk floor care programs: profit,” Williams said. “The margins for refinishing are good, and it’s incremental business that goes straight to the bottom line.”

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