Mohawk Develops Industry's First iPhone App

Dalton, GA, Jan. 8, 2010--Mohawk Industries has developed a playful iPhone app that links the perfect mohawk hairstyle with the perfect Mohawk flooring as a way to promote its brand.

The new Mohawk ME! application allows users to “shop” for the perfect mohawk hairstyle to fit their face and lifestyle.

Using the iPhone’s camera or images stored in the iPhone or iPod Touch’s photos gallery, users can put a face into one of eight distinct mohawk styles.

Their choice will reveal not only key personality traits, but also the perfect flooring choice to match the lifestyle of the hairdo choice. The new “Mohawk ME!” image can be loaded onto Facebook or emailed to friends.

“We are excited to be the first flooring manufacturer to develop an iPhone application,” said David Duncan, vice president of marketing at Mohawk. “This provides a fun and interactive way for the digital consumer to connect with, or be introduced to, the Mohawk brand.

“There are more than 50 million people with an iTunes store compatible device. More than 6.3 million iPhone apps are downloaded every day, and people have downloaded more than 2 billion total apps. Those are staggering numbers, and with our new iPhone app the Mohawk brand can be introduced to a new, younger generation at virtually no cost.”

Mohawk’s new iPhone application is now available for download from Apple iTunes. The application is FREE.