Mohawk Cushion Continues to Gain Momentum

Dalton, GA, January 9, 2006--Mohawk Carpet Cushion hasn’t been in the limelight very much, but it has become a significant portion of Mohawk’s business. In recent years, Mohawk has developed a comprehensive product lineup, with a good-better-best-ultimate selling approach. And for 2006, new merchandising promises to help dealers take advantage of the profit additions available with premium cushion products. Among these are a new series of brochures that explain the benefits of carpet cushion, and how upgrading cushion can enhance the warranties offered on a new carpet purchase. With a qualifying Mohawk Carpet Cushion, Mohawk Full Coverage Warranties are actually extended. A unique wheel-calculator features a warranty guide and lets the retail salesperson quickly show the customer how valuable a premium cushion can be regarding the carpet warranty. Mohawk’s cushion display showcases the good-better-best-ultimate product collection, and it can be customized to the dealership and its dealer program with Mohawk. For 2006, there’s also a new rack display card that makes it easy for a retail salesperson to show premium cushion along with carpet so the customer can see the benefits. And there is also a new architectural folder for synthetic cushion that makes it easier to specify the right product for commercial installations.