Mohawk Convention Unveils New Products

National Harbor, MD, Dec. 6, 2010 -- Mohawk’s Solutions Convention, the annual gathering of Mohawk Floorscapes and ColorCenter dealers held last week, was the first time that Mohawk brought its Color Center and Floorscapes Dealers together to one meeting.

Mohawk’s 2011 Solutions Convention was the largest retail meeting ever convened by a flooring manufacturer. More than 1,170 of the nation’s flooring dealers gathered to see Mohawk’s newest products and programs—and to share ideas with each other on how to cope with the realities of today’s marketplace.

Mohawk's Manny Llerena said in the current economic environment it is especially important that every store utilizes every element of the Mohawk Aligned Dealer program for maximum advantage.

“Think of what we do as a GPS system for success,” he said.

“For the last three years, the Aligned Dealer Program has been developing new tools and benefits—and refining existing ones—to help our retailers meet today’s challenges and succeed. I can say without any hesitation the more Mohawk Aligned Program resources dealers use, the greater sales, margins, and profitability they will experience."

Llerena said the focal point of this year’s convention was its “Benefits Area” that provides complete details on all programs available for Aligned Dealers—advertising, training, web services, operations, merchandising, and other disciplines.

He said Mohawk has coupled this with new products to capitalize on what consumers are demanding today—and what offers stores the best profit potential.

Mohawk rolled out a new Weardated branded line of PET carpets (Mohawk bought the Weardated brand name from Solutia two years ago and this is the first time the brand has been used for Polyester carpet fiber).

In addition, Mohawk introduced a new ceramic display system for its aligned dealers.