Mohawk Colors of Spring Sale Sale Set

Dalton, GA, Apr. 5--Last Fall, Mohawk Floorscapes and Mohawk ColorCenter stores participated in Mohawk’s first national sales event, “Mohawk Anniversary Month.” The event produced double-digit sales increases for most of the stores who participated. So this Spring, Mohawk is staging a second national sale: Mohawk “Colors of Spring.” The sales event, which runs from April 4 through May 8, will involve over two thousand Mohawk Floorscapes and Mohawk ColorCenter stores across the country, who have specially decorated their stores and planned local ad campaigns to complement Mohawk’s national efforts. Dealers participating in Mohawk “Colors of Spring” receive numerous promotional support materials and services, including: National television advertising for Mohawk ColorCenter and Mohawk Floorscapes stores; national print advertising in major consumer shelter publications (such as Better Homes and Gardens); a Mohawk FloorCare Essentials coupon offer (part of the national print ad campaign) to build store traffic by offering exclusive floor cleaning and care supplies; a special consumer credit offer designed to help close sales; preformatted television advertising that dealers can customize for their own local TV campaigns; POP Kits designed to build excitement throughout the sale period, including materials that can decorate an entire store in a Mohawk “Colors of Spring” theme; ad Kits that allow stores to tie into the national ad program; direct mail and private sale opportunities, including turnkey programs that manage lists and mailers for the dealer; and an exclusive mini-website and retailer locator that makes it easy for consumers to find the nearest store featuring the sale. “During our event last fall, there were dealers who reported sales in excess of $100,000 in just one night,” said Manny Llerena, Vice President of Retail Marketing for Mohawk. “These events prove the power of co-branding. Mohawk helps set the stage by focusing consumer attention on a special selling event, and retailers nationwide can capitalize in their local markets with POP, local advertising, and merchandising that results in more closes and higher average tickets.”