Mohawk 'Color of Spring' Sale Begins April 1

Dalton, GA, March 29, 2011 -- For the seventh straight year, Mohawk is holding a national spring sale April 1 through May 7 that the company says has proven effective in building store traffic, increasing sales, and strengthening the brand position of Mohawk aligned retailers.

“Colors of Spring,” is a favorite among many of the top flooring retailers, Mohawk said, and many stores see double-digit percentage increases in sales.

Mohawk said that the sale has been structured not just to get consumers into a store, but to guide them to make a purchase.

The sale features consumer rebates, special financing, aggressive pricing, and customizable TV spots for retailers.

Mohawk is supporting the sale with a national advertising campaign in print, television and online media, and is giving dealers a variety of tools to build their own corresponding local advertising programs.