Mohawk Cleaning Products Build Repeat Business

Dalton, GA, July 16--Instead of a customer visiting your store every five to seven years to shop for new flooring, what if you could have her come in every five to seven weeks? That’s the key principle behind Mohawk’s FloorCare Essentials program, which provides consumers with superior floor care products--and gives a retailer a tremendous tool for building customer loyalty. Mohawk Floor Care Essentials features a complete floor cleaning system with non-toxic, environmentally-friendly, super-effective cleaners for soft and hard surface floors. “What better way to stay front of mind with a customer than to help her maintain the investment she has made in floor covering?” said Ed Williams, Senior Vice President of Marketing for Mohawk. “With our cleaning programs, you stay in contact with your customers, and you position your store as the expert on floor care as well as floor fashion. You automatically overcome the key objection most shoppers have to buying: a lack of confidence.” Williams said retailers have used Mohawk FloorCare Essentials in a number of ways to close sales. “If a shopper is planning to look at several stores before making a decision, give her a free sample of a cleaning product from Mohawk FloorCare Essentials. There are specially designed “sample packs” available for this purpose. She remembers your store, no matter how many she may shop. And she comes back.” Typical floor cleaners contain large amounts of soaps and surfactants. These create sticky residues that are left behind after cleaning which actually attract soil back to that area. The FloorCare Essentials products are proprietary technology that contain no soap or surfactants and minimize re-soiling. Many floor care products also contain a myriad of toxins. Mohawk FloorCare Essentials cleaning products are 100% non-toxic and are completely safe for people and pets. They're easy to use, and include hard surface cleaners, carpet spot removers, odor eliminators, microfiber cloths, mops, and other tools to provide consumers with the best possible methods of floor care. “The cleaning products have generated very positive attention,” Willaims said. “They are simple to use, and incredibly effective. Consumers are also very upbeat on the fact that the cleaners are non-toxic and natural. This program can be a tremendous profit builder. Plus it helps instill great confidence in your customers, because they can easily care for a new floor covering purchase.” For more information about hardwood refinishing with Mohawk Professional Floor Care, contact your Mohawk Territory Manager or call B. J. Woodard at 800-241-4900, extension 29021.