Mohawk Changes Ad Agencies

Dalton, GA, Oct. 8, 2008--Cramer-Krasselt of Milwaukee has been named the agency of record for Mohawk Industries Inc.

C-K was selected by the Calhoun, Ga.-based company following a review of advertising agencies. C-K’s Milwaukee office will handle media for the Karastan flooring brand as well as all brand planning, creative, media and public relations through its subsidiary CKPR for the flagship Mohawk brand.

Four agencies were included in the review, including incumbent Marc USA. Media spending is approximately $10 million a year, C-K said.

Related Topics:Karastan, Mohawk Industries