Mohawk Carpet Featured at TV Award Show

Dalton, GA, May 18--Daytime television’s hottest stars will be recognized at this year’s Daytime Emmy Awards, and so will the fight against breast cancer. That’s because Mohawk Industries announced that the stars will walk to the Daytime Emmy Awards on a Pink Carpet this year to honor breast cancer survivors and spread the life-saving message of early detection before a national audience. Mohawk has partnered with the Susan G. Komen Breast Cancer Foundation and Good Housekeeping magazine to create a beautiful, meaningful, pink carpet for the Daytime Emmy Awards. “At Mohawk, we are constantly creating new designs for our flooring lines that are inspired by the decorating sensibility and creativity of our women customers. That’s why we believe it is so important to give back to this community of women through our work with the Komen Foundation,” said Vickie Gilstrap, Vice President, Color & Design, at Mohawk Industries. “The Mohawk Pink Carpet for the Daytime Emmy Awards showcases our luxurious Personal Comfort carpet before a national audience, but more importantly, it serves as a tribute to those involved in the fight against breast cancer.” Over the past three years, Mohawk has raised over $1 million for the Komen Foundation through Decorate for the CureTM for residential carpet and Specify for a Cure® for commercial carpet products. “The Daytime Emmy Awards provide a tremendous opportunity to honor breast cancer survivors across the country and remind women about the importance of early detection,” said Susan Braun, President and Chief Executive Officer of the Susan G. Komen Breast Cancer Foundation. “We thank Mohawk for its significant contributions to our Foundation and to the fight against breast cancer. By creating this Pink Carpet event, Mohawk will not only provide a soft, luxurious walkway for the stars, but more importantly, a beautiful symbol of the fight against breast cancer.” Daytime’s stars will begin the glamorous walk of fame from New York’s Sheraton Hotel on Friday, May 21, 2004, where they will dine, pose for the paparazzi, and walk to the Emmy Awards at Radio City Music Hall. The walk will commence on The Mohawk Pink Carpet at the hotel’s indoor entrance and it will lead the stars to ballroom dinner celebration. After dinner, the stars will begin the walk to Radio City Music Hall on the Pink Carpet. The Mohawk Pink Carpet is Personal Comfort from Mohawk’s Perfectly Soft collection. The carpet features Forever Fresh technology and Lissé, Mohawk’s soft-yarn fiber. About the Komen Foundation The Susan G. Komen Breast Cancer Foundation was established 22 years ago by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died of breast cancer at the age of 36. Today, the Komen Foundation is an international volunteer organization working through more than 100 local Affiliates and Komen Race for the Cure® and other fundraising events to eradicate breast cancer as a life-threatening disease. Since its inception in 1982, the Komen Foundation and its Affiliate Network have invested more than $500 million in breast cancer research, education, screening and treatment programs across the country. For more information, visit the Foundation’s award-winning Web site at www.komen.org or call 1.800 I’M AWARE®.