Mohawk Begins 'Messiest Kid' Facebook Contest

Dalton, GA, April 12, 2012 -- Mohawk is using a new social media campaign to show consumers that its flooring can stand up to messy children.

The manufacturer has launched a three-month Facebook contest in search of the messiest kid in America.

Parents are invited to upload a photo or video of their messy children in action to the Mohawk Flooring Facebook page for an opportunity to win prizes.

“Messy kids are no problem for Mohawk’s flooring products, and the Messiest Kid Contest is a fun way we can engage consumers and spread that message,” said Elise Demboski, vice president of creative services for Mohawk.

The contest officially began April 1, and submissions can be seen on Mohawk’s Facebook page. Monthly winners will be announced on May 1, June 1 and July 1.

The three Messiest Kid monthly winners will then compete head-to-head in a Facebook vote-off taking place July 1 through July 15.

The winner will have the choice of a 5-day/4-night trip for four to Disney World, or a $10,000 room makeover with celebrity designer Taniya Nayak.

Mohawk spokesperson and HGTV star Chip Wade held a messy kid SmartStrand challenge on the April 2 edition of The Better Show, a women’s lifestyle and entertainment program airing in more than 150 markets nationwide.