Mohawk Beginning Colors of Spring Promotion

Dalton, GA, March 27, 2009—Mohawk and its aligned retailers are partnering in a national selling event called Colors of Spring.

This is the sixth year that Mohawk has done national sales events with its aligned dealer networks. The events have helped many stores achieve double-digit percentage increases in sales over years before the national event.

The event, which will run March 29-May 3, will be supported with a variety of advertising and promotional tools.

There is also a multiple-tiered sales incentive program that lets salespeople earn rewards through both Mohawk Infinite Rewards and Wear-Dated’s Rewards for Life.

Many participating dealers have structured their own television, radio, print, and direct mail programs to coincide with the national sale.