Mohawk Announces Regional Dealer Meetings

Dalton, GA, October 4, 2005 -- Mohawk’s road show of new products, new programs, and new business ideas is getting ready to roll again. Mohawk’s regional dealer meeting schedule for 2005-2006 is based on the company’s success with its series of localized shows for the last two years. More than 35 venues are set for the coming months, with shows beginning in December in Florida and moving across the nation through February. “Clearly, our dealers prefer the regional show approach,” said Ed Williams, Senior Vice President of Marketing for Mohawk. “They get to work with their reps and they get more personal attention. They can have one-on-one time with the Mohawk senior management in attendance. And because of this, their stores are getting better programs for the coming year.” The show schedule is designed to accommodate dealer needs in each Mohawk distribution region. A common theme, “Across The Nation – National Product Tour 2006,” will unite the meeting content for all events. There are different types of events scheduled, ranging from single city - multi-day events to traveling shows that will cover specific areas in a single day. Each event is designed to accommodate geographic regions and the dealer’s availability. The regional meetings make travel easier for dealers, allow Mohawk to spend more time with its customers, and let retailers concentrate more on individual business opportunities. “For lines like hardwood and ceramic, it’s critical to work on a regional—if not a local—basis,” Williams said. “Our regional meetings allow dealers to plan their programs on this level, and plus have more time for truly evaluating how our new products will fit into their stores’ merchandise mix.” Williams also emphasized that in addition to product, dealers will have ample opportunity to take advantage of Mohawk support services such as Mohawk University.