Mohawk Anniversary Sale Offering Key Incentives

Dalton, GA, Sept. 8, 2009--Before deciding on incentives for its annual Anniversary Sale, Mohawk Industries said it invested in some intensive consumer research.

The Mohawk Anniversary Sale, which runs Sept. 14 through Nov. 15 at participating Mohawk Aligned Dealerships, is built on the findings of this research project.

“We are not exaggerating when we say this is our biggest national sale ever—and the biggest sale in company history,” said Manny Llerena, vice president of retail marketing for Mohawk.

“We understand the retail climate that’s out there, and we have done our homework.”

Llerena said that the sale has three key consumer incentive components:

1. A No Interest for 36 Months Consumer Finance Offer

2. Special pricing on many of Mohawk’s most popular products, PLUS some exclusive products introduced just for this sales event.

3. Free cushion or underlayment with product purchase.

In addition, the event will have a “Super Sale” period where more discounts and buyer incentives can be offered.

Llerena said that Mohawk has invested heavily in media and promotional support for the sale.