Mohawk Anniversary Sale Begins September 23

Dalton, GA, Sept. 20, 2011 -- — Mohawk’s largest annual sales event will feature three new SmartStrand carpet styles introduced exclusively for the five-week event.

The Mohawk Anniversary Sale begins Sept. 23 and runs through October. In addition to the SmartStrand offerings, the sale includes:

• Special pricing on select styles of Mohawk hardwood and ceramic tile flooring Made in America.
• Aggressive consumer finance offers, including no interest financing for either 36 months or 48 months, with a credit buydown for retailers.
• An expanded Decorate for the Cure campaign that coincides with National Breast Cancer Awareness month (October). Mohawk will donate money to Susan G. Komen for the Cure when customers purchase SmartCushion underlayment.
• Increased opportunities for retail sales associates to earn Mohawk Infinite Rewards points when selling both hard and soft surface products.
• An advertising tool kit that includes customizable advertisements for print, direct mail, television and radio. Television and radio ads feature Taniya Nayak, an HGTV star and Mohawk spokesperson.
• Point-of-purchase sales kit.

Mohawk also launched a national media campaign to promote this year’s sale.