MilliCare Sponsors Book on Eco-Friendly Cleaning

LaGrange, GA, October 18, 2005--Demonstrating its commitment to environmentally friendly and sustainable cleaning solutions, MilliCare, a commercial textile and carpet care service company, is sponsoring the publication of Green Clean: The Environmentally Sound Guide to Cleaning Your Home. The 184-page book provides useful tips and strategies for readers to learn how to clean more effectively and efficiently using non-toxic, eco-friendly products. Green Clean authors Linda Mason Hunter and Mikki Halpin offer room-by-room and stain-by-stain cleaning advice, and also include recipes for safe, simple and economical cleaning solutions. Newsweek magazine calls Green Clean, “The ultimate guide to keeping your home spick-and-span without poisoning your family.” The book itself is made of a patented synthetic paper that is completely waterproof and stain-resistant, so readers can store it under a sink or in a bucket with other cleaning supplies. This DuraBook technology, developed by publishers Melcher Media, can be “upcycled” into nutrients for new goods – making Green Clean truly one of the most environment-friendly books ever published. “MilliCare provides one of the most technologically advanced and sustainable carpet and textile care solutions available, and we believe the principles and techniques we utilize with our customers in their office space can also apply in the home,” said Debbie Michalak, director of marketing and branding for MilliCare. “Indoor air quality, the use of toxic chemicals and other environmental considerations are increasingly important issues in both the home and the workplace, so sponsoring this book continues our heritage of being at the forefront of environmentally friendly practices.” MilliCare is a business unit of Milliken & Co., the world’s largest privately held textile and chemical manufacturer with more than a century of environmental stewardship. The company’s carpet manufacturing division boasts a history of industry firsts that include eliminating PVC in 1986, introducing the only closed-loop carpet process in 1992, achieving zero waste to landfills since 1999 and being certified as a Cleaner and Greener manufacturer in 2004. Green Clean is available at amazon.com, Barnes & Noble and a variety of other traditional and online book retailers. The book was published by Melcher Media, which has 40 titles and more than 4.5 million books in circulation, with design from the award-winning New York creative firm The Moderns.