MG2 Releases Gen Alpha Retail Trends Report

Seattle, WA, January 21, 2026-MG2 Advisory has released an insights report on Gen Alpha, outlining how this cohort is shaping the retail landscape. 

Top-level findings show that:

• 97% want to co-create with brands and make design decisions
• 73% prefer shopping in-store
• three in four say food and beverage offerings drive dwell time
• 70% say they influence household buying decisions and drive brand loyalty

“Gen Alpha may be young, but their influence is already impactful,” says Melissa Gonzalez, who leads the MG2 Advisory and authored the Gen Z report. “They’re shaping household purchasing decisions, accelerating trend cycles, and redefining how brands need to earn attention and trust.”