MasterCard, Home Depot Start $100K Kitchen Promoti
Purchase, NY, September 8, 2006--MasterCard Worldwide, in conjunction with Home Depot has launched the "$100,000 Dream Kitchen Makeover," a national consumer promotion giving one lucky consumer the kitchen makeover of his or her dreams.
Each time U.S. MasterCard cardholders use their MasterCard cards for transactions between September 7 and October 31, 2006, at The Home Depot stores in the United States or at www.homedepot.com, they will be automatically entered for a chance to win a kitchen makeover (awarded as a one-time payment of $100,000).
U.S. cardholders that use their The Home Depot Rewards MasterCard or The Home Depot Business Rewards MasterCard will receive two entries into the sweepstakes each time they use their cards at The Home Depot.
"There's nothing like an innovative, modern kitchen to draw families and friends together, and bring joy to everyday tasks like preparing meals," said Gareth Forsey, group executive, U.S. Commerce Development & Co-brand, MasterCard Worldwide. "The perfect kitchen is on every homeowner's wish list, and now that wish could be granted by simply using a MasterCard card at The Home Depot."
In support of the "$100,000 Dream Kitchen Makeover," MasterCard will roll out an extensive integrated marketing campaign that will encompass print, online, in-store signs and radio media. It will appear in several publications including: BH&G SIP Kitchen Makeovers, Redbook and House & Garden. For more information on the "$100,000 Dream Kitchen Makeover," go to www.homedepot.com/mastercard, or www.priceless.com.
