Mannington’s Online Ads Receive Award

Salem, NJ, March 30, 2006--Mannington Mills, Inc. announced today that it received the 2006 Internet Advertising Competition (IAC) “Best Manufacturing Rich Media Online Ad” Award for its innovative online campaign. The IAC Awards are sponsored by the Web Marketing Association to honor excellence in online advertising. A panel of judges scores each of the thousands of entries based on creativity, innovation, design, copywriting, use of medium, and impact. Mannington’s unique online campaign encouraged consumers to learn more about the company’s wide variety of residential flooring without ever leaving the site where they saw the ad. For example, people could try out the Virtual Decorator, and change floor and wall options within a room scene, right inside the ad itself. Mannington used current technology to its fullest extent to offer consumers a meaningful experience while extending its print and broadcast advertising brand campaign. “It’s an honor to be recognized for this campaign,” said Ellen Madill, director of residential marketing at Mannington. “We felt that it would resonate with consumers, and we were thrilled with the overwhelmingly positive response.”