Mannington’s Lori Keith Named to Hitwise Client Ad

New York, NY, February 20, 2006--Hitwise, the leading online competitive intelligence service, has named Lori Keith, internet marketing manager at Mannington Mills to its newly formed Client Advisory Board. Keith will join Hitwise clients based in the US, UK and Australia, who will contribute to the product development plans of the company. The Advisory Board's primary aim is to ensure that new Hitwise competitive intelligence tools, such as Search Intelligence, truly meet the demands and expectations of their 1,200-plus client base. "The Hitwise Client Advisory Board is the formalization of what we have been doing for years at Hitwise--listening to our customers," said Andrew Walsh, CEO of Hitwise. "The pace with which we are innovating and growing our suite of marketing intelligence tools, combined with the dynamic environment faced by our customers, means that we need to partner with them to set the product roadmap for the future," Walsh continued. "Our customers are dealing with a rapidly changing landscape of marketing channels and implementation tools and are in the best possible position to tell us what they need to help them navigate this landscape in the most efficient and effective manner. The Hitwise Client Advisory Board will provide an excellent forum to dig deeper into client requirements," Walsh said. In addition to participating in the Hitwise Annual Product Roadmap Summit, quarterly product beta testing sessions and conference calls will also be held. Customer response to the creation and mission of the Customer Advisory Board has been overwhelmingly positive. "Hitwise has been an important tool for Edmunds.com's search optimization and sales efforts," said Jonah Brown, director, sales development for Edmunds.com. "We look forward to forming a deeper relationship with Hitwise through our participation on its (advisory) board." "It was an honor to be asked to be on the advisory board of Hitwise. I accepted because it proves to me that Hitwise really listens to its customers," said Keith. Other global members of the advisory board include representatives from Shopzilla.com, Cabela's, Answers.com, eBay, Fidelity International, Sawhorse Enterprises, Loyalty Ventures and Cheapflights. Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.