Mannington's New Ad Campaign Launches this Wee

Atlanta, GA, April 5--Mannington Floors, according to Adweek, is launching a new national broadcast and print campaign this week as part of an initiative it began last year to improve its marketing to women. The magazine said the work was created and produced by Tribe, an independent Atlanta shop that has held the account for the past two years. It said that a 30-second television spot will air on HGTV and Lifetime. Full-page ads are being placed in magazines such as Better Homes & Gardens, Good Housekeeping, Country Home, Traditional Home and This Old House.