Mannington Launches Mobile App for Designers
Calhoun, GA, May 19, 2010--Mannington Commercial has launched what it calls the floorcovering industry’s first mobile application designed to serve designers’ process.
Using a smart phone’s integrated camera and scanning technology, the app, called Choices that Work, integrates with Mannington sample books to show coordinating collections and enable sample orders.
Sampling is a core service of the industry, serving the design process and driving sales for manufacturers, and an increasing number of designers are using smart phones driven by applications.
By simply scanning the bar code printed on a Mannington sample book, a designer can immediately see coordinating patterns and colors across Mannington carpet collections and hard surface products.
It also scans individual products to order samples immediately, without a designer having to write down product information or take the sample book back to her desk to call or email a sales representative. Notification is immediately sent to the appropriate sales representative, for follow up with the designer to ensure the highest levels of customer service.
“Mobile apps have potential to add real value beyond simply promoting brands,” said Angie Carter, manager of commercial marketing.
Related Topics:Mannington Mills