Emeryville, CA, March 28, 2006--Yahoo, MSN's Hotmail and America Online, Inc., remain the predominant delivery channels for opt-in commercial email communications, according to a study by Lyris Technologies.
Twenty-six percent of American internet users are receiving opt-in commercial emails via Yahoo, 21 percent via Hotmail and 13 percent via AOL. In contrast, only eight percent of American internet users are receiving opt-in commercial emails via their work email accounts.
"What's most interesting about these results is that fewer American consumers are using work email accounts as the delivery vehicle for opt-in commercial emails. This trend could be driven by factors such as rapid adoption of high-speed internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," says David Dabbah, director of sales and marketing at Lyris.
The study also found that 30 percent of American internet users have one email account, 37 percent have two email accounts and 19 percent have three email accounts.
