Lowe's Unveils New Premium Brands, Including P

Mooresville, NC, May 27--Building on its track record of offering consumers pedigreed merchandise at affordable prices, Lowe's adds new, showroom-quality products from four of the world's best-in- class brands to its roster this spring. Today, Lowe's announced it will become the official national retailer for Therma-Tru fiberglass entry doors, the nation's largest fiberglass exterior door producer. The company also lauded the addition of exclusive high-fashion Casablanca ceiling fans and two new premier laminate flooring collections from Pergo. "Lowe's is committed to offering homeowners a wide range of top-quality merchandise -- from value-priced opening price points to the most respected premium brands," explained Dale Pond, Lowe's senior executive vice president of merchandising and marketing. "The addition of new lines from Therma-Tru, Casablanca and Pergo -- all leaders within their respective categories -- truly gives our customers the latest designs, styles and technology for the home, at incredible values." Behind Door Number One Therma-Tru, the brand leader in the fiberglass door industry, is offering a full assortment of smooth and grained high-quality fiberglass doors that allow homeowners to upgrade their entryways with style and performance. This new, affordable collection of Therma-Tru fiberglass doors outlasts and outperforms traditional wood and steel and delivers a wide range of durable, aesthetically-pleasing exterior door alternatives for homeowners. A broad in- stock and special-order selection of Therma-Tru fiberglass doors will be available at Lowe's later this year. Parade of Fans Casablanca, the number one premium name-brand ceiling fans, also brings more than 30 new, affordable, exclusive designs to Lowe's, where one out of every three ceiling fans sold in the United States is purchased. Truly unique is Casablanca's in-stock, Lowe's-exclusive Cosmopolitan Collection(TM). Five authentic designs -- inspired by the aloha spirit of Polynesia, the monarchical heritage of Monaco, the Grecian elegance of Mykonos and more -- round out this affordable collection with designs starting at under $400. By the end of the month, Casablanca fans will be available via special order in all Lowe's stores and will be in stock at more than 700 stores across the country. Solid Footing in Flooring Stepping up its premium flooring offerings, Lowe's has expanded its popular Pergo flooring selection by adding two new Pergo Signature collections -- American Cottage(TM) and Casual Living -- to the product lineup. From the world's leading laminate flooring brand, the American Cottage line -- designed to add a more rustic, cottage-like feel to flooring -- features 13 natural color choices, as well as Pergo's unique AccuWood(TM) embossed technology that closely emulates the grain and texture of real hardwood. The Casual Living line delivers 14 new, affordable design options based on many of the most popular mainstream hardwood and stone looks. Both collections feature Pergo's patented glue-free, click-and-lock installation system and will be available in all stores by the end of the month.