New York, NY, September 20, 2006--Martha Stewart Living Omnimedia said that Lowe's would carry Martha Stewart-branded paint colors exclusively, as part of the media company's plan to expand its offerings for home redecoration and distribute its paint colors more widely.
"It is an important part of Martha Stewart Living's strategic initiative to expand our merchandising business segment, which includes home building, home decorating and home improvements," Robin Marino, president of merchandising, said in a statement.
The agreement will replace all of Martha Stewart Living's existing paint palette programs and will feature 350 colors designed for Lowe's customers.
