Liz Claiborne/Carpet One Flooring Ad Campaign Debu

Manchester, NH Mar. 31-- A multi-media advertising and marketing campaign to launch the first floor covering line from apparel leader Liz Claiborne debuts this month from Carpet One, exclusive retailer of the collection. The campaign invites consumers to discover the collection’s unique colors and styles and a wide range of carpet, hardwood, laminate, ceramic, vinyl, and area rugs. The campaign includes national network and cable TV and shelter magazines; local TV, radio and newspapers, free standing circulars and direct mail; and online promotions, including an online Liz Claiborne Flooring sweepstakes. Participating Carpet One stores will also be giving away a Decorator’s Toolbox with purchase. The stylish metal toolbox, painted a soft green, includes a hammer, tape measure, level, pencil, picture hangers and nail. “Liz Claiborne Flooring has already generated tremendous excitement and anticipation. This marketing campaign will build on that buzz to raise awareness and motivate purchase,” said Carpet One Co-Chief Operating Officer Dean Marcarelli. “Every element of the campaign is beautifully designed and inviting, just like the floor covering itself. Consumers associate Liz Claiborne with quality and style, and this campaign shows that Liz Claiborne Flooring delivers on that promise.” Liz Claiborne Inc. designs and markets an extensive range of fashion apparel and accessories for women, men, teens, children and infants. The Company also markets fragrances for women and men. The 30 brands in the Liz Claiborne Inc. portfolio are available at more than 26,000 points of sale worldwide.