Ledoux Cavalli & Giamichael Form New Sales Agency, Arch 180

Portland, ME and Cortland NY, June 24, 2020-After 20 years collectively leading commercial distribution, Leah Ledoux Cavalli and Ben Giamichael have joined forces to spearhead a new enterprise, Arch 180, Inc. 

The vision of Arch 180 is to take a different direction on how to support mid-size, high-quality performance manufacturers to both the A&D, End user and commercial flooring contractor, while simultaneously supporting commercial distribution. Arch 180 believes that it can leverage the technical expertise, experience leading commercial sales teams and proper training to support both dealer and distributor partners. Arch 180 believes that there is plenty of room for growth for their partner manufactures in this marketplace that has been dominated by the big three or four manufactures. During these tumultuous COVID-19 times, Arch 180 believes that the distributor and local flooring contractor will become far more important in the process as a result of their vast product portfolio and geographic proximity to the end-user. 

Some of the brands Arch 180 will be featuring is a raised access portfolio, which includes Tier Global, a magnetic wood offering; Polyflor/PF America; Parterre; and AtlasMasland. Arch 180 will be unveiling its national distribution model in the upcoming month which will consist of a comprehensive commercial portfolio. 

Related Topics:Parterre Flooring Systems, The International Surface Event (TISE), Masland Carpets & Rugs, The Dixie Group