Las Vegas Market Showcases Area Rug Trends

Las Vegas, NV, January 31, 2024-Known as the West Coast’s largest buying event for home-related goods and gifts, the Las Vegas Market features a number of well-known rug brands, including Loloi, Nourison and Unique Loom. Hosted by High Point Market Authority partner AndMore, the Las Vegas Market offers a glimpse at emerging trends.

At this year’s show, running January 28 to February 1, several trends were evident amid rug manufacturers:

*Updated traditional designs: Nods to historic Moroccan and Turkish designs were everywhere. “There’s still a demand for typical traditional, but people are also looking for updated looks,” explained Giovanni Marra, vice president of marketing and creative for Nourison Home. This is being approached through muted color palettes and smaller or no borders.

*Softer colors: Nourison and Couristan featured some soft pastels, which are emerging as a bridge between the desire for personality in one’s home and the light-colored hard surface flooring that’s been growing in popularity. But in many booths, the focus was on more saturated, yet still soft, midrange blues and greens. “Green is really coming on,” said Angie Shook, director of marketing and PR for Oriental Weavers (OW). And Marra noted that “softer blues are trending in fashion,” though the best-selling rugs are still ivories and creams.

*Texture: Jess Sheehan, creative director for Orian, described what is in the market as “a lot of solid, non-solid textural” designs. Many of the rugs on display across the sprawling showcase featured swirling high-low patterns, while chunky weaves seemed to be the new focus.

*Jute blends: These prominent offerings speak to both the textural trend as well as the renewed focus on layering various rugs for a designer look. But the traditional material has been updated with yarn combinations to address jute’s inherent drawbacks, including its rough feel and propensity to shed, explained Stephanie Adams, account manager for Unique Loom.

*New programs for midlevel price points: With custom and high-end rug programs seeing growing success, according to several different manufacturers, the new focus is on “the big middle.” This is being approached in various ways. Many are turning to polyester as a cost-effective option. In addition to launching several 100% polyester lines, OW is bringing that yarn production in-house. New tufting technology is another avenue being explored, offering custom looks at the price point of machine-made products. Loloi had a related showing with its new Heritage collection, in honor of the company’s 20^th anniversary. In addition to tufting enhancements that allow for higher stitch counts, the collection features a blend of polyester, polypropylene and wool-another common trend as manufacturers seek to hit on price point and the desire for performance and feel.