Kährs Q2 Sales Down 24% on Loss of $2.7 Million

Malmö, Sweden, August 25, 2025-Kährs' Q2 2025 sales were $53.4 million, which was a decrease of 24% from $70.5 million in Q2 2024. 

For Q2 2025, the company reported a loss of $2.7 million, compared to a loss of $8 million in the prior year.

For the first half of 2025, sales were $110.2 million, a 20% decline compared to $138.1 million in the prior year.

For the first six months of 2025, the company had a net loss of $2.7 million, compared to a net loss of $9.3 million in the same period last year.

Reports CEO Johan Magnusson, “Consumer sales in Europe and the U.S. continue to recover. In particular, we are growing in the U.S. through our direct distribution model and in Germany with a strong offering to the flooring trade. 

“At the same time, sales to inventory-holding customers were negatively impacted in the second quarter due to uncertainty surrounding tariffs in the U.S. and its consequences.

“North America shows good demand in the education segment and strong growth in our direct distribution model despite weak new construction and reduced sales to distributors due to tariffs and their consequences.

“In the U.S., new tariffs have so far primarily affected vinyl flooring, while certain wood-based tariff classes, which are under investigation, remain exempt. Kährs has already established local development and third-party manufacturing of flooring solutions for both wood and vinyl-based products for the American market.”