KB Home Unveils First Martha Stewart-Branded Commu

Los Angeles, CA, March 9, 2006--KB Home chairman and CEO Bruce Karatz and Martha Stewart Living Omnimedia, Inc., founder Martha Stewart today will unveil the two companies' co-branded community outside Raleigh, North Carolina. The community-- known as KB Home Twin Lakes: Homes Created with Martha Stewart--will open to the public on Sunday, March 12, 2006. First announced in October 2005, Twin Lakes is the first of several communities that the two companies will build and design across the U.S. The exterior of the Cary, NC, homes have characteristics similar to homes lived in by Martha Stewart in New York State and Maine. The interiors of the model homes feature many design elements and living solutions that have been chosen directly by Martha and her design team. These include specialized flooring, bathroom and kitchen fixtures, lighting, paint colors, cabinetry selections and other special touches such as distinctive mantles, shelving, molding and wainscoting. "I am very proud to unveil this community to the world," said Karatz. "KB Home's award-winning in-house architectural team collaborated with Martha to create what we believe is truly a signature community, above any other. Martha and MSLO's design experts were involved in all decisions related to the aesthetics of the homes so homebuyers will be purchasing homes that are built by a quality and reputable homebuilder and also designed by an icon in the industry." The community currently features eight model homes and will eventually feature approximately 650 homes ranging from 1,500 to 4,100 square feet. Each model home is furnished, painted, dressed and decorated with Martha Stewart Living Omnimedia products. The homes are priced from the low $200s to the mid $400s. Said Stewart: "We are delighted to introduce new homes that feature unusual details, innovative styling and practical, modern functionality. Look for decorative open shelving, extra-large closets, spacious foyers, functional laundry rooms, and durable exteriors including stamped concrete driveways and stone walks and terraces. Consumers will appreciate the thought and planning we have put into each home, making each one a truly wonderful place to live. We look forward to collaborating on many more homes in additional communities throughout the United States." Earlier this year, the Town of Cary, N.C., topped Money magazine's rankings of the "most desirable places to live in the eastern United States." This beautiful town has 14 major universities within an hour's drive and North Carolina's famed Research Triangle Park, whose tenants include Cisco, Ericsson, IBM and Nortel. In February, KB Home and MSLO announced plans to open new communities in Atlanta, Houston, Charlotte, NC, Las Vegas, in Southern California, and Orlando and Daytona Beach in Florida The companies also revealed plans for Martha's Choices items, interior and exterior home products or design options designed by Martha Stewart and MSLO designers that will provide a broad selection of design, style and functionality. The companies are working together to identify business partners to manufacture Martha's Choices products, which will be designed by MSLO and offered to KB Home homebuyers in a range of categories such as floor coverings, door selections, hardware, closet organizers, lighting fixtures, bathroom fixtures, kitchen cabinets, and window treatments. Martha's Choices items are expected to be available by spring 2007.

Related Topics:Armstrong Flooring, Coverings

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