Kathy Ireland Home by Shaw Intros ClearTouch Carpe

Los Angeles, CA, May 19--Kathy Ireland and Shaw Industries are expanding their association to make affordable wall-to-wall safe from stains...as long as it's from the revolutionary new ClearTouch carpet collection. The collection is designed by Kathy Ireland Home and developed and produced by Shaw Industries which is owned by Buffet's legendary Berkshire Hathaway. Under the direction of Kathy Ireland, one of America's most successful lifestyle designers, this new collection features Shaw's innovative PET polyester yarn system with R2X Stain and Soil Resistance System. The mission of our company is "...finding solutions for families, especially busy moms," explains Kathy, CEO and chief designer of KIWW. "Life is messy so our ClearTouch carpets from Shaw are designed to stand up to the needs of today's busy families with beauty, softness, stain resistance and durability. Our customers don't expect it. They deserve and demand it," continues Kathy. Combining all these elements wasn't an easy problem to solve in one carpet. Often one or more of those elements are sacrificed to enhance another. A soft, beautiful style may be wanting in durability or a durable style may lack the aesthetic appeal today's families demand. That is until now. Kathy Ireland Home ClearTouch carpets offer customers the best of everything: incredible softness, exquisite styling, incomparable stain resistance, and excellent performance. Best of all these carpets offer exceptional value. Many carpet styles on the market today feature a number of the same ClearTouch attributes but few, if any, can claim them all. Apart from the great value ClearTouch represents, perhaps the biggest advantage is R2X. Shaw's patented stain and soil resistance system is recognized as the best in the industry, and other PET polyester products -- or carpets made from newer polyester systems -- feature only topical stain or soil resistance treatments, if any at all. Kathy Ireland Home ClearTouch carpets with R2X repel stains and liquid spills, preventing absorption and wicking, which means stains remain on the surface for easy removal. Busy homeowners will appreciate the unmistakable advantage that ClearTouch provides in ease of maintenance. Kathy Ireland Home by Shaw products continue to be America's best sellers, earning the coveted Good Housekeeping Seal and the confidence of families nationwide. Kathy Ireland Home by Shaw offers a full line of flooring products including broadloom, area rugs, ceramic and porcelain tile, and resilient floor coverings.

Related Topics:Coverings, Shaw Industries Group, Inc.

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